the story.

thekateyouknow — Sat, 15 Aug 2009 02:16:57 +0000

When you put together a strong brand message with captivating design, solid strategy and a receptive audience, you create a story. Finding that story and putting it into words is my job. Building relationships based on those stories is my career.

See where I’ve worked and the brands I’ve touched here and browse some of my work below. Thanks for visiting.

the work.

thekateyouknow — Sat, 15 Aug 2009 01:44:23 +0000

PLAYSKOOL

Winner of the Internet Advertising Competition Award for Outstanding Website

With a careful look at the skills needed to explore each toy, we set out to prove the brand’s More Than Play positioning: It’s not simply what the child does with the toy, but what the toy can do for the child. Read more at playskool.com.

MY M&M’S

Winner of the IAB Silver MIXX Award for Direct Response, this Valentine’s Day campaign for personalized MY M&M’S® Candies included banners, print ads and five emails, released over a two-week period, based on a comic-style series in which the M&M’S® characters Red and Green gave helpful tips for Valentine’s Day success. By the release of Tip#2, the MY M&M’S® all-time record for top sales in one day was shattered and the brand saw their most successful quarter to date. This effort was also rewarded by Mars internally, winning their own Mars Marketing Award for Best Communication.

Barilla

The imc2 Barilla team is proud to see this entirely redesigned, restructured and refreshing site recognized by MarCom with gold and platinum awards as well as PR News’ Digital PR Award for website redesign.

Campbell’s Kitchen

The imc2 team built a brand new site to revolutionize the way people search for recipes and a whole new look and feel for Campbell’s.

All the work above was just from the past year. Here’s a peek at what I was up to 2007-2009.

W Hotels winter announcement

Eucerin newsletter

NIVEA For Men email blast

Sony HD camera banner ad

Sony Ericsson contest "The Search" winning trip option: Figi

RDA, 2K Games, Civilization IV case study of CivAnon